Bailey, Maria T.
Contents: Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and...
Format: text
Publisher / Publication Date: Dearborn Trade Pub. 2005
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.83 BAIchat loading...